Company Blog
Your Marketing Dollars: 10
Contributed on July 28, 2010 by ginger.green (not verified)Filed under:
Are you misusing your marketing dollars by poor lead generation planning?
Some tactics work better for some companies than others. Be prepared to test methods, examine the results, and make changes as needed.
Summarized from Article in SMA 09/2009*.
Doerr, John. “Top lead generation mistakes” Senior Market Advisor. Vol. 10, Issue 9 (Sept. 2009).
<'http://www.seniormarketadvisor.com/Issues/2009/9/Pages/Top-lead-generation-mistakes.aspx>
Your Marketing Dollars: 9
Contributed on June 25, 2010 by ginger.green (not verified)Filed under:
Are you misusing your marketing dollars by being unable to effectively integrate various marketing tactics?
Offer a consistent message, at the correct frequency, with the correct mix of offers to get prospects interested. Lead generation is a multi-step process that takes multiple touches to draw in prospects. And not all prospects respond to the same message, so mixing it up will give you more opportunities to get the attention of prospects.
Summarized from Article in SMA 09/2009*.
Doerr, John. “Top lead generation mistakes” Senior Market Advisor. Vol. 10, Issue 9 (Sept. 2009).
<'http://www.seniormarketadvisor.com/Issues/2009/9/Pages/Top-lead-generation-mistakes.aspx>
Your Marketing Dollars: 8
Contributed on June 4, 2010 by AnonymousFiled under:
Are you misusing your marketing dollars by engaging in activities that do not produce ROI or are considered "Vanity Exercises"?
Running an ad in your local paper may reach 19,000 people; but if they are not part of your target market, it is a wasted investment. If you have a local office and are trying to build community credibility, this may be an approach for you. but targeting your ad campaigns to the type of clients you want will narrow the focus and should increase your ROI.
Summarized from Article in SMA 09/2009*.
Doerr, John. “Top lead generation mistakes” Senior Market Advisor. Vol. 10, Issue 9 (Sept. 2009).
<'http://www.seniormarketadvisor.com/Issues/2009/9/Pages/Top-lead-generation-mistakes.aspx>
Your Marketing Dollars: 7
Contributed on April 20, 2010 by admin (not verified)Filed under:
Are you misusing your marketing dollars by failing to implement any lead generation at all due to lack of decision-making?
Talking and meetings about starting up a lead generation system, but not following through, is a waste of time. Someone will need to make a decision and implement a marketing campaign.
Summarized from Article in SMA 09/2009*.
Doerr, John. “Top lead generation mistakes” Senior Market Advisor. Vol. 10, Issue 9 (Sept. 2009).
<'http://www.seniormarketadvisor.com/Issues/2009/9/Pages/Top-lead-generation-mistakes.aspx>
Your Marketing Dollars: 6
Contributed on April 5, 2010 by admin (not verified)Filed under:
Are you misusing your marketing dollars through a reliance on only one method?
Combine different methods, such as seminars and talks with direct mail and referrals.
Summarized from Article in SMA 09/2009*.
Doerr, John. “Top lead generation mistakes” Senior Market Advisor. Vol. 10, Issue 9 (Sept. 2009).
<'http://www.seniormarketadvisor.com/Issues/2009/9/Pages/Top-lead-generation-mistakes.aspx>
Your Marketing Dollars: 5
Contributed on March 26, 2010 by admin (not verified)Filed under:
Are you misusing your marketing dollars by dropping leads?
A recent survey showed over eighty percent of generated leads are dropped or mishandled. Create a process for tracking leads and stick with it!
Summarized from Article in SMA 09/2009*.
Doerr, John. “Top lead generation mistakes” Senior Market Advisor. Vol. 10, Issue 9 (Sept. 2009).
<'http://www.seniormarketadvisor.com/Issues/2009/9/Pages/Top-lead-generation-mistakes.aspx>
Your Marketing Dollars: 4
Contributed on March 16, 2010 by admin (not verified)Filed under:
Are you misusing your marketing dollars through poor implementation?
Spending your time and money for a campaign that is poorly designed, written or targeted — is all for not!
Summarized from Article in SMA 09/2009*.
Doerr, John. “Top lead generation mistakes” Senior Market Advisor. Vol. 10, Issue 9 (Sept. 2009).
<'http://www.seniormarketadvisor.com/Issues/2009/9/Pages/Top-lead-generation-mistakes.aspx>
Your Marketing Dollars: 3
Contributed on March 9, 2010 by admin (not verified)Filed under:
Are you misusing your marketing dollars through an unrealistic expectation about the results of various marketing tactics?
Prospects need an incentive to reach out or respond to you. Offer information by way of a case study, a survey, an article, a book or even a DVD; get them to take the next step.
Summarized from Article in SMA 09/2009*.
Doerr, John. “Top lead generation mistakes” Senior Market Advisor. Vol. 10, Issue 9 (Sept. 2009).
<'http://www.seniormarketadvisor.com/Issues/2009/9/Pages/Top-lead-generation-mistakes.aspx>
Your Marketing Dollars: 2
Contributed on February 22, 2010 by admin (not verified)Filed under:
Are you misusing your marketing dollars through a failure to communicate your value?
During any type of communications with prospects, you are being evaluated as to what it would be like to work with you. Helping the prospect understand the value you offer is the same before he/she becomes a client, as when he/she actually does become your client. Consider every message you send: written, verbal and non-verbal.
Summarized from Article in SMA 09/2009*.
Doerr, John. “Top lead generation mistakes” Senior Market Advisor. Vol. 10, Issue 9 (Sept. 2009).
<'http://www.seniormarketadvisor.com/Issues/2009/9/Pages/Top-lead-generation-mistakes.aspx>
Your Marketing Dollars: 1
Contributed on February 16, 2010 by admin (not verified)Filed under:
Are you misusing your marketing dollars through a failure to sustain a marketing campaign over the long term?
Be patient and be persistent. Remember, lead generation needs to be a regular and consistent activity. Then you must give your campaign time to take effect. Leads need to be nurtured over the long term so you are on the prospect's mind when his or her need arises.
Summarized from Article in SMA 09/2009*.
Doerr, John. “Top lead generation mistakes” Senior Market Advisor. Vol. 10, Issue 9 (Sept. 2009).
<'http://www.seniormarketadvisor.com/Issues/2009/9/Pages/Top-lead-generation-mistakes.aspx>