Company Blog

Strategy for Getting a Second Meeting

Contributed on September 2, 2011 by Anonymous
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Tips

When do you plan the second meeting with your prospect?

Schedule your next meeting at the end of the first meeting. Do not end your first meeting without agreeing on a scheduled time and date for your next meeting.

Katz, Irving. “2nds Count” InsuranceNewsNet. Issue August 2011.
<'http://digital.insurancenewsnetmagazine.com/publication/?i=77131&pre=1&p=49>

The Law:: Affordable Care Act Coverage Provisions Timeline

Contributed on May 25, 2011 by Anonymous
Filed under:

General News

The Act That May Not Die
President Obama signed the bill at the heart of the Affordable Care Act Package—the Patient Protection and Affordable Care Act (PPACA)— into law March 23, 2010.

The Affordable Care Act is supposed to use easier Medicaid eligibility rules and a new health insurance purchase subsidy tax credit system to expand access to coverage for low-income people and people with health problems. It could bring U.S. health insurers 32 million new enrollees, more revenue, a closer relationship with the enrollees, and a chance to accept older, sicker applicants with less fear of antiselection.

EFFECTIVE 2010:
*Expands dependent coverage to include adult children until age 26.
*Eliminates lifetime benefits caps on basic health benefits and restricts annual caps.
*Eliminates pre-existing condition limits for enrollees under 19.
*Keeps plans and insurers from charging more for emergency services that are obtained out of a plan's network.
*Requires plans to cover preventive services without cost to members.

EFFECTIVE 2011:
*Requires plans to spend at least 85% of large group revenue and 80% of individual and small group revenue on health care and quality improvement.
*Creates a system for reviewing "unreasonable" rate increases.

EFFECTIVE 2013:
*Limits deductibility of health insurance company executive compensation

Effective 2014:
*Creates a health insurance exchange distribution system.
*Creates a health insurance purchase subsidy tax credit.
*Requires health insurers to sell coverage on a guaranteed issue, mostly community-rated basis.
*Requires states to make Medicaid available to individual and families with incomes up to 133% of the federal poverty level.

Bell, Allison. “Thanks For Nothing” Life & Health National Underwriter. Vol. 115, Issue 6 (April 2011).

Wave Marketing - What's the Big Deal?

Contributed on March 4, 2011 by ginger.green (not verified)
Filed under:

General News

Wave marketing is a technique used to stay in constant contact with prospects and clients without spending too much of your valuable time or money; it's a great way to keep your name front and center. But if you're not careful, it can just become an annoyance and even clutter. No one wants to tick off a prospect with too much clutter!

Wave marketing can be accomplished through mass emails, social networking avenues, internet newsletters, direct mail campaigns, and even quick phone calls by a receptionist. It is simply touching a prospect or client in a quick, non-intrusive manner.

Some of the more successful wave campaigns deliver value to both the agent and the prospect/client. While the agent can use this technique to create a brand or professional identity (agent value), it also can offer timely information to your prospect/client.

Keep in mind, wave marketing is about the prospect - what do they want or need? Be upfront, clear and give value to your messages wave after wave for a successful campaign.

Your Marketing Dollars: 10

Contributed on July 28, 2010 by ginger.green (not verified)
Filed under:

Tips

Are you misusing your marketing dollars by poor lead generation planning?

Some tactics work better for some companies than others. Be prepared to test methods, examine the results, and make changes as needed.

Summarized from Article in SMA 09/2009*.
Doerr, John. “Top lead generation mistakes” Senior Market Advisor. Vol. 10, Issue 9 (Sept. 2009).
<'http://www.seniormarketadvisor.com/Issues/2009/9/Pages/Top-lead-generation-mistakes.aspx>

Your Marketing Dollars: 9

Contributed on June 25, 2010 by ginger.green (not verified)
Filed under:

Tips

Are you misusing your marketing dollars by being unable to effectively integrate various marketing tactics?

Offer a consistent message, at the correct frequency, with the correct mix of offers to get prospects interested. Lead generation is a multi-step process that takes multiple touches to draw in prospects. And not all prospects respond to the same message, so mixing it up will give you more opportunities to get the attention of prospects.

Your Marketing Dollars: 8

Contributed on June 4, 2010 by Anonymous
Filed under:

Tips

Are you misusing your marketing dollars by engaging in activities that do not produce ROI or are considered "Vanity Exercises"?

Running an ad in your local paper may reach 19,000 people; but if they are not part of your target market, it is a wasted investment. If you have a local office and are trying to build community credibility, this may be an approach for you. but targeting your ad campaigns to the type of clients you want will narrow the focus and should increase your ROI.

Your Marketing Dollars: 7

Contributed on April 20, 2010 by admin (not verified)
Filed under:

Tips

Are you misusing your marketing dollars by failing to implement any lead generation at all due to lack of decision-making?

Talking and meetings about starting up a lead generation system, but not following through, is a waste of time. Someone will need to make a decision and implement a marketing campaign.