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Contributed on February 16, 2010 by admin (not verified)
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Are you misusing your marketing dollars through a failure to sustain a marketing campaign over the long term?

Be patient and be persistent. Remember, lead generation needs to be a regular and consistent activity. Then you must give your campaign time to take effect. Leads need to be nurtured over the long term so you are on the prospect's mind when his or her need arises.

Summarized from Article in SMA 09/2009*.
Doerr, John. “Top lead generation mistakes” Senior Market Advisor. Vol. 10, Issue 9 (Sept. 2009).
<'http://www.seniormarketadvisor.com/Issues/2009/9/Pages/Top-lead-generation-mistakes.aspx>

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