Your Marketing Dollars: 10

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Contributed on July 28, 2010 by ginger.green (not verified)
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Are you misusing your marketing dollars by poor lead generation planning?

Some tactics work better for some companies than others. Be prepared to test methods, examine the results, and make changes as needed.

Summarized from Article in SMA 09/2009*.
Doerr, John. “Top lead generation mistakes” Senior Market Advisor. Vol. 10, Issue 9 (Sept. 2009).
<'http://www.seniormarketadvisor.com/Issues/2009/9/Pages/Top-lead-generation-mistakes.aspx>

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