Your Marketing Dollars: 2
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Are you misusing your marketing dollars through a failure to communicate your value?
During any type of communications with prospects, you are being evaluated as to what it would be like to work with you. Helping the prospect understand the value you offer is the same before he/she becomes a client, as when he/she actually does become your client. Consider every message you send: written, verbal and non-verbal.
Summarized from Article in SMA 09/2009*.
Doerr, John. “Top lead generation mistakes” Senior Market Advisor. Vol. 10, Issue 9 (Sept. 2009).
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