Your Marketing Dollars: 3
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Are you misusing your marketing dollars through an unrealistic expectation about the results of various marketing tactics?
Prospects need an incentive to reach out or respond to you. Offer information by way of a case study, a survey, an article, a book or even a DVD; get them to take the next step.
Summarized from Article in SMA 09/2009*.
Doerr, John. “Top lead generation mistakes” Senior Market Advisor. Vol. 10, Issue 9 (Sept. 2009).
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