Qualified Insurance Leads, Mortgage Leads and Seminar Leads

Are you misusing your marketing dollars by dropping leads?

A recent survey showed over eighty percent of generated leads are dropped or mishandled. Create a process for tracking leads and stick with it!

Summarized from Article in SMA 09/2009*.
Doerr, John. “Top lead generation mistakes” Senior Market Advisor. Vol. 10, Issue 9 (Sept. 2009).
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