Your Marketing Dollars: 7

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Contributed on April 20, 2010 by admin (not verified)
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Are you misusing your marketing dollars by failing to implement any lead generation at all due to lack of decision-making?

Talking and meetings about starting up a lead generation system, but not following through, is a waste of time. Someone will need to make a decision and implement a marketing campaign.

Summarized from Article in SMA 09/2009*.
Doerr, John. “Top lead generation mistakes” Senior Market Advisor. Vol. 10, Issue 9 (Sept. 2009).
<'http://www.seniormarketadvisor.com/Issues/2009/9/Pages/Top-lead-generation-mistakes.aspx>

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