Your Marketing Dollars: 8

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Contributed on June 4, 2010 by Anonymous
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Are you misusing your marketing dollars by engaging in activities that do not produce ROI or are considered "Vanity Exercises"?

Running an ad in your local paper may reach 19,000 people; but if they are not part of your target market, it is a wasted investment. If you have a local office and are trying to build community credibility, this may be an approach for you. but targeting your ad campaigns to the type of clients you want will narrow the focus and should increase your ROI.

Summarized from Article in SMA 09/2009*.
Doerr, John. “Top lead generation mistakes” Senior Market Advisor. Vol. 10, Issue 9 (Sept. 2009).
<'http://www.seniormarketadvisor.com/Issues/2009/9/Pages/Top-lead-generation-mistakes.aspx>

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"For 2009, an investment of $1.00 in direct marketing advertising expenditures is predicted to return, on average, $11.65 in incremental revenue across all industries. ~ Print in the Mix

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