Your Marketing Dollars: 9

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Contributed on June 25, 2010 by ginger.green (not verified)
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Are you misusing your marketing dollars by being unable to effectively integrate various marketing tactics?

Offer a consistent message, at the correct frequency, with the correct mix of offers to get prospects interested. Lead generation is a multi-step process that takes multiple touches to draw in prospects. And not all prospects respond to the same message, so mixing it up will give you more opportunities to get the attention of prospects.

Summarized from Article in SMA 09/2009*.
Doerr, John. “Top lead generation mistakes” Senior Market Advisor. Vol. 10, Issue 9 (Sept. 2009).
<'http://www.seniormarketadvisor.com/Issues/2009/9/Pages/Top-lead-generation-mistakes.aspx>

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