Tips

Over-Communicating to Maintain & Grow Your Business in a Tough Economy


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Why over-communicate? Well, while your competitors are cutting the advertising budget and seemingly "disappearing", you are NOT. You are being proactive rather than reactive. As Jack Welch, former CEO of General Electric, said in his Squawk Box interview, "Do not sit under your desk and suck your thumb". And because you are staying in front of prospects and current customers—as the economy bounces back—they will know you are alive and kicking!

Here is a Leading Question (Part 2)


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Last month we changed your thinking, right? Remember — the top challenge in the insurance industry is getting leads.

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Lou, Thanks for all your help! Jennifer does an outstanding job for my business. She is "top flight"!!   – T.K.

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