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Your Marketing Dollars: 1


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Are you misusing your marketing dollars through a failure to sustain a marketing campaign over the long term?

Be patient and be persistent. Remember, lead generation needs

Prospecting Begins with an Overall Strategy


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Before you start any endeavor, a plan of attack is a good starting point. Get out those pens, sharpen those pencils and even grab your PDA; here are some planning steps to consider (Stevenot, Ted. "4 Ways to Integrate Technology Into Your Prospecting Efforts." Agent's Sales Journal (09/2009): 62)

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"For 2009, an investment of $1.00 in direct marketing advertising expenditures is predicted to return, on average, $11.65 in incremental revenue across all industries. ~ Print in the Mix

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