Qualified Insurance Leads, Mortgage Leads and Seminar Leads

It's obvious that you can purchase leads anywhere, but beware, not all leads are created equal. Be it a telemarketing list, live transfers, direct mail; we truly stand behind the cost vs. quality of our direct mail leads. Regardless, just like how we pointed out in our previous post, Make Your Leads Count, it's important to think about all aspects about how you handle your leads. Agents Sales Journal points out in a great article three major points on not just generating, but the handling of those leads:

We all know that just getting to meet a prospect is half the battle. However, no matter how you're getting your leads (hopefully from us!), it's important to think about how you approach that first contact with the client. Senior Market Advisor has written a great article on Five ways to make leads count. A common mistake is to immediately try selling the potential client, without ever listening to what their individual needs may be.